About Us

Established in Lahore in 2003 the designer ready-to-wear brand, Outfitters, has come to be synonymous with versatile yet powerful casual wear for both men and women. Known for our use of experimental textiles, vibrant prints, and detailed craftsmanship, Outfitters has inspired numerous brands in Pakistan while constantly evolving and expanding the product line we still rule hearts of our loyal customers.

In 2008 Outfitters launched ‘Outfitters Junior’ that gave children a line of fashion and style that compliments their childhood like no other brand has ever done.

In 2013 Outfitters launched ‘Ethnic’, the much awaited women’s only brand that has received numerous accolades by its valued customers. As a brand closely connected to our roots we made sure that our women truly embrace the essence of their ethnic beauty and lead the way.


“Be the customers preferred apparel choice for upcoming trends and fashion, in affordable price range”


“Sustain Outfitters’ leading position in the industry as one of the most innovative and inspiring brand, with unique product mix and un-compromised quality, differentiating it from the competition.”

Brand History

Outfitters is a name synonymous to fashion trends in Pakistan. We have been setting fashion trends since 2003. Born out of an ambitious investment in the fashion industry by our visionary team. As a pioneer of providing the latest ready to wear garments across Pakistan, we have been known among all ages.

Outfitters has been at the forefront of introducing the trendy clothes for masses. Our journey since 13 years has helped us make loyal friends nationwide. Who have supported and loved our designs we have put our hearts and souls in.

Today we stand internationally as well representing Pakistan and its beauty. Outfitters runs 60+ stores complimenting the beauty of our men, women and children.

Outfitters stands as the most widely known brand in Pakistan and your love and dedication has helped us to aim higher to exceed our customer’s expectations as a true.